The Posters of Leonetto Capiello
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Leonetto Cappiello is known as the Father of the Modern Poster. Combining Chéret’s joyful exuberance, Toulouse-Lautrec’s technique of simplified lines and flat colors, and his own background as a caricaturist, he had an original approach to using posters as eye-catching advertising tools. Cappiello’s engaging posters shock, surprise, and move today’s viewers as much as they did his contemporaries.
This is the largest, most authoritative collection of Cappiello’s work ever presented. Many of the 534 full-color poster illustrations have never been seen before. Detailed appraisals and annotations, as well as biographical information and insights into Cappiello’s graphic methods, accompany each poster. Also included are fifty additional color pictures that demonstrate the many other outlets of Cappiello’s talents—book and magazine illustrations, paintings, maquettes, and postcards. Particularly notable are his superb early caricatures. Today, more homes are decorated with Cappiello’s posters than any other single poster artist in the world. Cappiello will show you why his posters remain so celebrated.
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Leonetto Cappiello (April 9, 1875 - February 2, 1942 in Cannes, France) was an Italian poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design.
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The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Leonetto Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.
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Tagged with: capiello • cappiello • leonetto • Vintage Posters & Prints
Filed under: Famous Artists • Vintage Posters & Prints
